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Foreword from the president


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Communication and working groups are key in broadening the ADDE's reach and promoting active involvement within the association. (Image: ADDE)


Fri. 15. November 2019


Dear ADDE members and members of the dental industry,

I am honoured to have been elected President of the ADDE at a key time for our association. I see my presidency as an opportunity to deliver continuity at a time when many long-standing board members are retiring, as well as to reform the ADDE, and to create and develop new initiatives and working groups.

Membership and active involvement are essential for the ADDE’s future. In this regard, communication with our members remains a key challenge, and we need to review our current channels and partners to make sure that they are as effective as they can be. As such, I see the working groups as a great opportunity to broaden our reach and hopefully even recruit new board members.

Regarding the dental trade across Europe, there are a number of issues that need to be addressed. Some of the main challenges facing our industry are the following:

  • the implementation of EUDAMED, unique device identification and new regulations on medical devices
  • increasing digitisation of markets and the supply chain, leading to an increase in dealers of dental technology who are not specialists in the industry
  • big data from new digital workflows in the context of the General Data Protection Regulation
  • the blurring line between manufacturers and dealers—in this regard, the EDBC provides a great channel for working with the Federation of the European Dental Industry.

But there is an elephant in the room: Brexit. The issue is becoming increasingly polarised in the UK. For what it is worth, I voted “remain”, but whatever the politic of UK business, the Confederation of British Industry and the Federation of Small Businesses are pro-European commerce, and they have made it clear that the future must be one of frictionless trade and regulatory alignment.

I believe that there has never been a more important time for the dental trade in Europe to make a statement of unity, and this is particularly important given the regulatory burden we face in our industry. In the meantime, I will bring good humour to the role of president—in a uniquely British way.

Yours faithfully,

Ed Attenborough
President of the ADDE


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