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European market survey available in digital and hard copy


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The 2017 Survey on the European Dental Trade is now available for purchase in a digital format. (Image: ADDE)

Thu. 16. November 2017


The 2017 Survey on the European Dental Trade provides a valuable overview of relevant topics and trends in the European dental industry. Launched by the Association of Dental Dealers in Europe (ADDE) at this year’s International Dental Show in Cologne in Germany, the latest edition of the market review is now available in digital format. Dental dealers and manufacturers can purchase the survey report now via the new ADDE online shop.

Again produced in collaboration with the Federation of the European Dental Industry, the 2017 Survey on the European Dental Trade indicates a further shift towards digital dentistry, manifesting in overall growth of online shopping and use of CAD/CAM systems and intra-oral scanners. Besides analysing current trends, the report covers the latest medical device regulations, parallel trade, market surveillance and free movement of dental professionals.

Among the survey findings are that the number of practising dentists grew slightly compared with 2015 (in all European countries, excluding Sweden, Denmark and Bulgaria, which were not analysed), totalling about 282,000 in 2016. In contrast, the number of active dental technicians decreased across Europe. The number of patients per dentist remained the same across Europe. In terms of sales, the most significant growth rates were observed in Austria, France, Hungary, Spain and Italy. Regarding the European average across sales segments, sundries, implants and technical services remained stable, while equipment sales increased slightly.

“Our 2017 Survey on the European Dental Trade comprehensively assesses the sales values for the main product categories, sales segments and distribution channels. It also provides unique insights into the market shares of dental dealers and manufacturers in the European Union,” said President of the ADDE Dominique Deschietere. This includes the number of customers and end users, sales values and segments (equipment, sundries/consumables, prostheses, technical services, implants, radiography and CAD/CAM), the use of computers and e-commerce, distribution channels, and VAT charges and their impact on the market.

The latest survey is now available for purchase on the ADDE website in hard copy and as a PDF from the new ADDE online shop.

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